A Ladurée box could be hiding a Poiray jewel…
What if your sweet tooth gave you a piece of jewelry? That’s the unexpected challenge taken up by Poiray and Ladurée in a collaboration that’s as precious as it is sweet.
When macaroons flirt with haute joaillerie
For Mother’s Day 2025, Poiray celebrates its 50th anniversary with a bold and elegant alliance with Ladurée, the icon of Parisian pastry-making. The collaboration comprises two complementary creations: an exclusive jewel and a very limited edition box of sweets.
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Poiray’s emblematic Cœur Entrelacé motif is revisited in the form of an 18-carat pink gold pendant or bracelet, enameled in one of Ladurée’s signature shades. The choice of a macramé braided cord reinforces the jewel’s artisanal and accessible spirit, while maintaining its assertive elegance.
A hatbox that hides its secrets
On the pastry side, Ladurée offers a collector’s box co-signed by Poiray. Covered in jewelry-inspired details (gilded brass studs, pearly bakelite…), it contains more than just sweets. Inside: monogrammed macaroons, Eugénie cookies, hazelnut-vanilla pearls, marshmallow bears… but also an exclusive Mélange Ladurée tea. And sometimes, a surprise message allowing you to leave with the Poiray jewel created for the occasion.
Total exclusivity, Ladurée boutique spirit
There’s no question of finding these pieces elsewhere: the jewels are available exclusively at Poiray on rue de la Paix, while the gourmet box is sold only at the Ladurée flagship on rue Royale. A strategy that underlines the selective spirit of the two houses and their shared taste for rarity and objects of desire.
A luxurious declaration of love from Ladurée
This collaboration between two French houses resonates as a tribute to taste, elegance and transmission, the key values of Mother’s Day. Poiray and Ladurée are not only reinventing their worlds, they are combining them in a creation that will leave a lasting impression.
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