Ruinart dresses up in a way no one expected…

A precious dress for a Ruinart jeroboam? This is neither a dream nor a classic marketing campaign, but an artistic and sustainable initiative.

When champagne becomes an artistic manifesto

Ruinart, owned by the LVMH group, is constantly renewing its commitment to more sustainable viticulture. Its latest initiative? An original textile sculpture around its Ruinart Rosé jeroboam, designed as a plant and metal case. More than just a cover, this work of art is a unique craft creation created by a trio of committed women: Marie Berthouloux, metal embroiderer; Marie Drouet, basket weaver; and Anaïs Jarnoux, tapestry specialist.

A circular work in every sense of the word

The fruit of the Ruinart Studio project, launched in 2021, this composition combines contemporary creativity and noble recycling. The link to the terroir is palpable: stylized leaves, vine tendrils in metal wire, reused wine lees… Each material comes from winegrowing activities or bottling. This choice echoes a policy begun in 2020, when Ruinart swapped its traditional boxes for more sober, environmentally-friendly paper cases.

320 hours for 3 copies

Made by hand, this textile sculpture took over 320 hours to complete. The result? Three unique pieces available only in Reims, at the head office recently named by TIME as a must-see site in 2025. The rarity of these objects only amplifies their appeal to lovers of objets d’art linked to the world of luxury and French gastronomy.

Ruinart, craftsmanship at the service of committed luxury

Ruinart stands out from the crowd by going beyond marketing rhetoric: artistic creation becomes a vector for ecological transformation. This initiative is part of a wider trend in which luxury is revisiting its codes to meet the expectations of environmentally-conscious consumers.

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