Kendall Jenner’s beloved makeup (finally) arrives in France
Minimalist, chic, intuitive: MERIT is one of those brands that reconciles make-up and pleasure. And good news: the American label is now available in France.
An American success story conquers French vanities
Created just four years ago, MERIT Beauty has established itself as the benchmark for effortless make-up, combining refined aesthetics and skincare products. Already a cult brand in the U.S., MERIT Beauty has received numerous endorsements from Kendall Jenner, and was spotted backstage at shows such as Paloma Wool and Gabriella Hearst’ s last Paris Fashion Week.
Her mantra? Make-up that’s simple, fast and impossible to miss. Each product is designed for instinctive application, thanks to ultra-practical stick formats. Add to this clean, vegan formulas enriched with active skincare ingredients, and you have a recipe for viral success, particularly on TikTok.
MERIT products you must try
Among the bestsellers already snapped up across the Atlantic, several references deserve the attention of French beauty addicts:
- Flush Balm, a melting cream blush that melts into the skin for a subtle healthy-glow effect.
- Perfecting Complexion Stick, a hybrid between foundation and concealer, perfect for a “no makeup makeup” complexion.
- Lash Mascara, which lengthens and densifies lashes without overloading.
On the skincare front, the brand is not to be outdone: its Great Skin serum, with niacinamide and hyaluronic acid, is a real shot of express hydration, acclaimed backstage for restoring radiance to tired skin.
And last but not least, a musk-vanilla fragrance, with delicate vintage accents, that promises to leave a discreet but unforgettable olfactory imprint.
Also read: Chanel, Angèle and the new perfume that will have Paris talking…
