Kendall Jenner on the water for Prada

Water reflections, iconic faces and an already cult bag: Prada signs a campaign as silent as it is bewitching. A hypnotic staging to discover before summer really begins.

A boat, a bag, a suspended moment

On a calm stretch of water, Kendall Jenner stands, almost balancing, in a boat frozen on the horizon. An image that evokes both gentleness and silent tension. With this new Spring-Summer 2025 campaign, Prada returns to its most delicate narrative codes. Already muse in 2022, Kendall returns here in an angelic appearance, photographed by Oliver Hadlee Pearch, one of the most sensitive eyes in fashion today.

This picture, between sky and sea, is populated by other familiar figures from the Italian house: Hunter Schafer, Troye Sivan, Lina Zhang and Hanna Leszek, all draped in denim, minimalist black, and wearing the latest Prada leather goods – in particular the Buckle Bag, a discreet but essential star.

A Prada cow print bag, a future cult item?

But the one that catches everyone’s eye is the Galleria bag worn by Kendall Jenner. Made from cow-print calf leather, it looks like something out of a luxury bucolic dream. This animal motif, back in the spotlight last summer thanks to a jacket by Samsøe Samsøe, is given a new lease of life here, more chic than ever.

Paired with a floral blouse, the bag becomes almost an extension of the model’s body: she holds it against her, like a talisman. More than just an accessory, it’s a signal.

Also read: Dior in Kyoto: a Fall 2025 show between homage and transmission