Hailey Bieber endorses this cult French drugstore skincare product

What if the best skin care came from the shelves of our pharmacies? That’s the opinion of Hailey Bieber, who recently declared on Instagram that she “couldn’t live” without Cicalfate+ cream from Avène, a historic brand of the Pierre Fabre group.

Cicalfate+: the dermo-cosmetic reflex for sensitive skin

While Hailey Bieber regularly shares her skincare favorites through her Rhode brand, it’s to a very French product that she turns when her skin is in crisis. “When my skin is acting up, I only use products that will soothe, repair and protect it from external aggressions”, she recently explained. And at the top of her list is Cicalfate+ cream, which she says she “couldn’t live without”.

The result of the expertise of Avène dermatological laboratories, this cream is part of the tradition of thermal repair care, rooted in history since 1743, when the benefits of Avène thermal spring water were discovered by chance… thanks to the Marquis de Rocozel’s horse. A founding anecdote that has become mythical.

An ultra-targeted dermo-cosmetic formula adored by Hailey Bieber

The success of Cicalfate+ is based on a minimalist yet ultra-effective formula. Its star ingredient, [C+-Restore]™, is a postbiotic active ingredient obtained from the micro-organisms found in thermal waters. The result: a visible acceleration in skin regeneration, even on the most damaged skin.

Combined with a duo oftrace elements (copper and zinc), this cream limits bacterial proliferation, protects the skin barrier and soothes inflammation. Fragrance-free, hypoallergenic and suitable for the whole family, it can be used on irritations, redness and dry areas, as well as on superficial scars or after dermatological procedures.

What’s all the fuss about?

In addition to its proven efficacy, the price remains a strong argument: less than 10 euros in pharmacies. In a market saturated with marketing promises and serums costing several dozen euros, the simplicity and performance of Cicalfate+ appeal to the most demanding profiles, from beauty influencers to dermatologists.

The Hailey Bieber effect only accelerated the hype around this already cult skincare product. Within hours, searches for Cicalfate+ cream exploded on Google and TikTok, confirming its new status as an international star product… without changing its label.

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