Hotel Mahfouf pop-up at BHV
This April, the BHV is transformed into a must-see address for fans of Léna Mahfouf. The content creator with millions of subscribers arrives on rue de Rivoli with a new pop-up event as immersive as it is sprawling.
Spring in “Early Checking & Late Checkout” mode
From April 5 to 27, 2025, the BHV Marais will host “Le Bazar de l’Hôtel Mahfouf”, an ephemeral boutique inspired by the cocooning, offbeat world of Léna Situations. More than just a fashion corner, it’s a genuine lifestyle experience spread over several floors of the department store.
On the program: six scenographic window displays, a 125 m² pop-up, two corners, and even a coffee shop on the third floor for a “room service” break. A visible move upmarket, blending humor, comfort and aesthetics.
Collections for every mood
The “Early Checking” line is aimed at stylish mornings, while “Late Checkout” will appeal to nocturnal spirits. On the menu: logo bombers (€169), satin-pink bathrobes (€89), mint-green feathered skirts (€110), as well as candles and mood accessories.
All this in a meticulously crafted visual universe, true to Léna Mahfouf’s signature blend of self-mockery and pop aesthetics. A space conceived as a fictitious hotel room, where customers become temporary residents of a feel-good universe.
Continued success
Since its launch in June 2022, Hôtel Mahfouf has been racking up success after success. By August 2023, its Parisian ephemeral boutique had welcomed over 70,000 visitors. This new project is no exception to the rule: the fans are in.
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