Coach unveils its new collection of upcycled bags

Coach
©Coach - Beyond Retro/Bank & Vogue

The American coach house uses recycled materials to reinvent its flagship models. A creative and committed capsule.

Cult bags reinterpreted

Coach
©Coach – Beyond Retro/Bank & Vogue

Coach revisits its iconic models with second-hand materials. The bag Tabby 26bag, the Cargo and the Rogue go upcycling. Each piece combines recycled leather, vintage denim and artisanal embroidery. The bags retain their iconic silhouette, but gain in character. The result: unique, durable and stylish pieces.

An approach rooted in the circular economy

The brand collaborates with Bank & Vogue, a player in textile recycling. Together, they advocate more responsible fashion. The bags are made from second-hand clothing. The aim: to limit waste while giving materials a second life. Coach proves that it’s possible to reconcile design and reduced environmental impact.

A strong message for the new generation

With this initiative, Coach is targeting customers who are sensitive to climate issues. Gen Z, in particular, is keen on upcycling. The collection has helped the brand climb to the top 5 of the Lyst Index by the end of 2024. Online searches have exploded: +65% in three months. The message is clear: committed fashion is popular.

A limited edition collection

Coach’s upcycled bags are offered in limited series. They are available in a selection of boutiques and on the official website. Each model displays its material origin and specific craftsmanship. These are bags to wear, but also to tell about. The success of this capsule could well pave the way for other long-lasting collections.

With this collection, Coach takes a stand. It affirms that luxury can evolve, without sacrificing aesthetics. A capsule to be discovered quickly… before there’s nothing left.

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