Italy unveils a plan to support its fashion industry
On March 13 in Milan, the main Italian fashion bodies, including Camera della Moda and Altagamma, met with the Minister for Enterprise and Made in Italy, Adolfo Urso. The aim: to discuss the sector’s economic challenges and present a recovery plan.
A plan to strengthen industry
Called “Moda Italia”, the plan aims to strengthen the supply chain and accelerate the sector’s internationalization. The project will be detailed to textile and clothing representatives on March 18, then officially presented at a discussion table on March 24.
Several key figures from the luxury goods industry were present, including Andrea and Diego Della Valle (Tod’s), Alfonso Dolce (Dolce & Gabbana), Toni Belloni (LVMH), Gildo Zegna, Renzo Rosso (OTB) and Leonardo Ferragamo. They discussed financial solutions to the liquidity crisis, including guarantee funds and targeted investments.
Fashion, a sector in great difficulty
The Italian fashion industry is suffering from a major slowdown. In 2024, sales fell by 5.3% to 96 billion euros. In ten years, 12,000 companies and 28,000 jobs have disappeared.
The last two years have been particularly tough: according to a study by Altagamma Bain Monitor, the luxury goods market has shrunk by 20 to 25%, leading to a massive reduction in production.
250 million euros to save the industry
In February, Minister Urso announced 250 million euros in aid to revive the sector:
- 200 million for SMEs,
- 15 million for the ecological and digital transition,
- 30.5 million for sustainability.
As trade tensions with the United States intensify, Italy is counting on these emergency measures to protect its emblematic industry.
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