Inès de la Fressange, new ambassador for Elizabeth Arden
When timeless elegance meets iconic beauty, the result can only be exceptional. Inès de la Fressange, the epitome of French chic, becomes Elizabeth Arden’s brand ambassador for its famous Eight Hour cream, an emblematic skincare product that spans generations.
A partnership that makes sense
Some collaborations seem obvious, and the one between Inès de la Fressange and Elizabeth Arden is the perfect illustration. A former Chanel model, Karl Lagerfeld ‘s muse for six years, then creator of her own ready-to-wear label, Inès is a key figure in French style. Her natural elegance and no-holds-barred approach to beauty make her the ideal muse to embody this New York brand, which has always advocated sophistication and authenticity.
The focus of this campaign? Eight Hour cream, a cult bestseller renowned for its moisturizing and repairing properties. Multi-purpose, it protects and soothes all skin types, making it an indispensable beauty ally for those in search of effective daily care.
An upcoming campaign
Photographed by Rodolphe Bricard, the campaign will be unveiled on March 13, 2025, marking a new stage for Elizabeth Arden in France. The objective? Reaffirm the brand’s position in the French market with a muse who perfectly embodies the modern, elegant and timeless woman.
Aurélie Kaskosz, Marketing Director France for Elizabeth Arden, underlines the obviousness of this partnership:
“Collaborating with Inès de la Fressange is an extraordinary moment. Her authentic connection with our brand and her ability to reach women of all generations make her the ideal partner.”
With this alliance, Elizabeth Arden celebrates a vision of beauty where natural elegance and cosmetic expertise come together. A collaboration to discover this spring!
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