Chanel invests in Leo France: a strategic acquisition

Chanel continues its expansion by investing in Leo France, an Italian company specializing in the manufacture of costume jewelry and metal accessories.

With the acquisition of a 20% stake, Chanel strengthens its network of suppliers and secures its supply of precious raw materials.

Precious craftsmanship

Founded over forty years ago, Leo France has established itself as a key player in the sector, collaborating with the most prestigious luxury houses. Thanks to its unique expertise in the design of high-quality metal parts, the Florentine company has become a benchmark on the international market. In 2023, Leo France posted sales of 216 million euros, with profits of 45 million euros.

Chanel strengthens its supply chain

This investment is part of Chanel’s strategy to perpetuate small-scale artisanal chains and ensure the traceability of its production. For several years now, the fashion house has been making strategic acquisitions: 2022: Acquisition of 60% of Fashion Art, the Italian denim specialist. 2024: Shareholding in MB&F, high-end watchmaker.

With these acquisitions, Chanel has built up a network of dedicated suppliers, guaranteeing controlled production and compliance with exacting quality standards.

A widespread trend in luxury

Chanel is not the only company to adopt this approach. LVMH, with its LVMH Métiers d’Art initiative, is developing an international network bringing together a variety of artisanal skills, from tanning to the manufacture of denim fabrics. This trend reflects the desire of luxury giants to preserve artisanal excellence and maintain their independence from the vagaries of the market.

By acquiring a stake in Leo France, Chanel is once again asserting its commitment to preserving artisanal know-how and ensuring total control over its production chain, a guarantee of its excellence and timelessness.

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