Lewis Hamilton, new global ambassador for Lululemon
Seven-time F1 world champion Lewis Hamilton teams up with Canadian brand Lululemon for a collaboration combining sport, well-being and innovation.
An exceptional partnership between sport and fashion
Lewis Hamilton, known not only for his Formula 1 talent but also for his interest in fashion and well-being, becomes the new global ambassador for Lululemon. He joins such renowned athletes as Min Woo Lee, Max Homa, Frances Tiafoe and Jordan Clarkson.
” Lululemon products are incredible, they look great and deliver the performance I need. I’m very happy to be associated with a brand that promotes holistic well-being. “said the British driver.
“No Holding Back”: an inspiring campaign
Starting this year, Lewis Hamilton will lend his image to the global “No Holding Back” campaign, which highlights the physical and mental demands required to achieve excellence. But his role doesn’t stop there: he’ ll be collaborating with the design and research teams to develop ever-better products.
At the same time, the partnership will take on a social twist thanks to the association between Lululemon’s Center for Social Impact and Lewis Hamilton’s Mission 44 foundation. The aim? Promoting access to sport and mental health for young people.
Lululemon, the athleisure giant
Founded in Vancouver in 1998, Lululemon has become a benchmark in the world of athleisure thanks to its textile innovation and meticulous design. Its flagship products include Align leggings, renowned for their comfort and ultra-soft texture, and the Metal Vent Tech range, appreciated for its seamlessness and performance.
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