Dior Beauté dresses La Collection Privée

The House of Dior enriches its perfumery offer with a touch of couture: a service for personalizing the tops of bottles in its Private Collection.

A couture touch for exceptional fragrances

Since its launch in 2004, La Collection Privée Christian Dior has embodied exclusivity and olfactory elegance. Today, the House is going one step further by offering an unprecedented personalization service: fifteen caps inspired by Dior’s emblematic motifs can now adorn the 100 and 200 ml bottles.

Accessible via L’Atelier de Personnalisation on the Dior Beauty website, this option enables perfume lovers to show their attachment to the brand’s couture universe. Flagship fragrances include Gris Dior, Jasmin des Anges, Lucky and New Look.

Emblematic designs for luxury

The brand draws directly from its rich heritage to dress its bottles. Cap options include timeless motifs such as: Dior Oblique, introduced in the late 60s by Marc Bohan, Le Cannage, a tribute to the House’s savoir-faire, La Toile de Jouy, revisited in several shades, Le motif Mizza, inspired by the muse Mizza Bricard, Plan de Paris, created for Maria Grazia Chiuri‘s Spring-Summer 2023 collection.

A strategy that reinforces the Dior universe

With this service, thebrand forges a stronger link between its perfumery and its couture heritage. This initiative is part of a luxury trend in which personalization is becoming a key lever for attracting customers in search of exclusivity. It’s a clever way of encouraging fans of the Maison’s fragrances to take an interest in its fashion and accessories collections too.

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