A$AP Rocky becomes Ray-Ban’s first artistic director

A few days after his high-profile trial, A$AP Rocky takes over the creative reins at Ray-Ban Studios. It marks a strategic turning point for the iconic eyewear brand.

A collaboration between fashion, music and luxury

Ray-Ban strikes back with the announcement thatA$AP Rocky has joined the brandas itsfirst everArtistic Director. Rapper, entrepreneur and fashion icon, he joins the brand to oversee Ray-Ban Studios. The entity is dedicated to collaborations with the worlds of art and music. Already seen in Gucci and Bottega Veneta campaigns, the New York-based artist brings his streetwear style and influence in the world of luxury to the legendary label.

In April 2025, he will unveil his first collection, entitled “Blacked Out”. His impact will extend far beyond eyewear design. In particular, he will contribute to the design of boutiques and advertising campaigns. For A$AP Rocky, this partnership is the continuation of a long-standing attachment to Ray-Ban: “I’ve always admired the brand’s ability to evolve without losing its DNA,” he declared.

A$AP Rocky, perfectly mastered storytelling

This appointment is accompanied by meticulous communication. For several years, A$AP Rocky has often been photographed wearing Wayfarers on red carpets or in his private life. Ray-Ban has even released shots of the rapper, glasses on his nose, arriving at his trial in Los Angeles. A clever way of reinforcing the authenticity of this choice and further associating the artist’s image with that of the brand.

With this unprecedented partnership, Ray-Ban, a subsidiary ofEssilorLuxottica, is repositioning itself in the market by integrating urban culture and luxury with its timeless heritage. A collaboration that promises to be as strategic as it is stylish.

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