Jacquemus goes beauty with L’Oréal
After revolutionizing the world of fashion, Simon Porte Jacquemus is joining forces with L’Oréal to write a new page in its history: that of beauty. A project still shrouded in mystery, but already shaping up to be unmissable.
A prestigious partnership with L’Oréal
The announcement was made on Instagram and in an official press release: Jacquemus has joined forces with L’Oréal Luxe for an unprecedented beauty project. After conquering fashion with his Southern-inspired collections, dressing lavender fields and pop culture icons such as Aya Nakamura, Pamela Anderson and Kylie Jenner, the French designer now wants to impose his vision in the world of beauty.
“Fifteen years ago, I started dreaming and creating Jacquemus, with perfume and beauty always present in my vision of the brand,” confides Simon Porte Jacquemus. A dream that is now coming to life with the world leader in cosmetics, L’Oréal, which praises a brand with “a singular identity and extraordinary potential”.
Total mystery about upcoming products
For the moment, no details have been released. Only a minimalist post on Instagram announces “Jacquemus, La Beauté”, leaving the exact nature of this collaboration a mystery. Perfume, make-up, skincare? Impossible to know, but one thing is certain: with its talent for storytelling and its sleek aesthetic, Jacquemus promises a line that is at once desirable, modern and inspiring.
A sure success for Jacquemus beauté?
With its showmanship and digital strength, there’s every reason to believe that Jacquemus’ foray into the world of beauty will be a triumph. If the brand applies the same recipe as for its fashion collections, you can expect an immediate craze and products that everyone will want to snatch up.
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