Bvlgari celebrates the world of Serpenti in its luxury hotels
In 2025, Bvlgari is taking the luxury experience even further by integrating its famous Serpenti collection into its hotel establishments. This exclusive concept combines refined design and homage to an iconic collection born in 1948, marking its 75ᵉ anniversary this year.
A tribute to Serpenti in Bvlgari Hotels
Taking advantage of the start of the lunar year of the snake, Bvlgari has redecorated prestigious suites at its hotels in Shanghai and Beijing, highlighting the timeless aesthetic of the Serpenti line. The suites feature carefully selected design elements: signature cashmere blankets, embroidered cushions, vintage advertising posters from the 1970s, and books dedicated to jewelry. These spaces invite visitors to immerse themselves in the history and sophistication of the Italian House.
From the end of January 2025, the Serpenti Suites concept will be extended to all the group’s hotels, including the Bvlgari Hotel Paris, where the famous Suite 701 will be completely transformed.
An immersive celebration
To mark this celebration, Bvlgari is also offering an ephemeral culinary experience from January 27 to February 5, 2025. Customers can enjoy a signature cocktail, chocolate creations designed by Milanese master chocolatier Gianluca Fusto, and a tea time inspired by the world of Serpenti.
According to Jean-Christophe Babin, CEO of Bvlgari, the objective is clear: “To create an experiential context where one encounters the brand in a much deeper way than in a boutique.” This approach emphasizes hospitality as the ultimate expression of luxury.
An expanding global network
Bvlgari Hotels & Resorts, already established in prestigious cities such as Paris, London, Tokyo and Dubai, plans to expand its network with new openings in Miami, Bodrum and the Maldives between 2025 and 2027. These developments promise to strengthen Bvlgari’s presence in the luxury sector, combining art de vivre and jewellery traditions.
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