Fragrance trends in 2025
In 2025, the fragrance industry is exploring new horizons with bold compositions, reflecting a growing demand for original, immersive scents. From gourmand accords to milky notes, all fragrances seem intent on telling a unique sensory story.
Revisited gourmet fragrances
Gourmet fragrances continue to appeal to lovers of rich, sweet scents. But in 2025, these fragrances are evolving. Called “neo-gourmands“, they are moving away from classic scents like vanilla or caramel to offer more complex compositions. Fragrances such as Glossier’s You Reve incorporate notes like buttercream or toasted almonds, offering a sophisticated and appetizing olfactory experience. Perfumers are also introducing pastry-inspired ingredients such as butter and maple syrup, reinforcing the appeal of sweet yet nuanced scents.
From plate to bottle
Another striking trend is the use of savory or vegetal ingredients, such as truffle, tomato leaf or basil. Although less romantic, these fragrances bring a daring novelty by broadening olfactory palettes. These creations, influenced by globalization, appeal to curious consumers in search of unconventional scents.
The rise of milk notes: “Milk perfume
Milky fragrances, often associated with comforting memories, are all the rage. Milkmania” is expressed in creamy compositions reminiscent of hot milk or creamy coffee. Designs such as Coffee Break by Maison Margiela or Cafe Oud 19 by Kayali explore this category, incorporating elements such as matcha latte or Vietnamese coffee. According to experts, this trend could evolve towards sweet, comforting drinks, diversifying the options even further.
A renaissance for rice-based perfumes and flowers
At the same time, fragrances inspired by steamed rice stand out. Blended with soft woods or vanilla, they evoke a sensation of softness and purity, ideal for lovers of minimalist scents. Flowers, though less dominant, continue to attract fans of classic floral fragrances. Among them, rose occupies a central place, revisited with surprising ingredients such as leather or caramel.
An obsession with fruit
Fruity fragrances continue their ascent, with creations based on strawberry, cherry and even mango. Brands such as Marc Jacobs and Victoria Beckham incorporate these accords into captivating compositions, playing on the freshness and intensity of ripe fruit.
TikTok, the driving force behind fragrance trends
The role of social networks, and TikTok in particular, is crucial to this transformation. The hashtag #perfumetok has generated over 5.2 billion views, testifying to the massive interest in fragrances and their innovations. Digital platforms are influencing the way brands communicate and launch their products, making trends more accessible and dynamic.
Read also: Atelier Des Ors: the art of pure perfumery
