YSL Beauté: the pop-up we’ve been waiting for!
YSL Beauté celebrates its new launches in style with a pop-up event in the heart of Paris. From January 17 to 18, 2025, the Espace Réaumur in the 2ᵉ arrondissement will be transformed into a unique place of discovery.
A celebration of what’s new
The event features two new creations: Black Opium Eau de Parfum Glitter and Make Me Blush Poudres. Following the success of last summer’s Make Me Blush Liquides, this edition promises an unforgettable olfactory and aesthetic experience.
An olfactory bar dedicated to the Black Opium collection lets you discover the new musky marshmallow fragrance, while a playful area celebrates blush powders with interactive games like a winning wheel and personalized tic-tac-toe.
Total immersion in the world of YSL
To crown these launches, YSL Beauté has some exclusive surprises in store. A Glitter Box offers the chance to win two tickets to the next concert by brand ambassador Dua Lipa. Visitors can also take advantage of the Café YSL and its Marshmallow Bar, enjoy a DJ set and capture their memories at the photocall designed in the colors of the new products.
Practical information
The YSL Beauté pop-up will be held at Espace Réaumur, located at 101 Rue Réaumur, 75002 Paris, on January 17 and 18, 2025. Access is free but subject to registration via the Sephora France Instagram account.
101 rue Réaumur, 75002. January 17 and 18, 2025.
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