Fenty Hair, Rihanna strikes again!
After Fenty Beauty, Fenty Skin and Fenty Fragrance, Rihanna is back with a new innovation: her Fenty Hair hair care brand, now available in France.
A universal range designed for all hair types
With Fenty Hair, Rihanna once again establishes herself as a visionary in the beauty sector. The line includes nine products: a shampoo, two conditioners, a treatment, four styling products and an accessory, all developed around the “Beauty for All” ethic. “Hairstyling is something very personal for me,” confides the singer, explaining that her hair reflects her personal evolution.
Replenicore-5 technology, at the heart of each product, combines powerful ingredients such as Barbados currant, recycled jackfruit, hydrolyzed plant proteins, green tea and amino acids. This exclusive complex promises to repair damaged hair, moisturize, smooth strands and prevent breakage. What’s more, these products are vegan, sulfate- and silicone-free, and come with a warm, amber floral fragrance.
Durable, sophisticated packaging
True to its commitments, Fenty Hair relies on fully recyclable packaging, adorned with 3D textured details that indicate each step of the hair routine. The range’s elegant pastel tones testify to the care given to every aspect of this project.
Hair care: a revolution in the making
Over the past two years, hair care has undergone a veritable transformation, borrowing the sophistication of skin care. Luxury brands such as Augustinus Bader and Guerlain are turning to hair care, as are many celebrities. Beyoncé recently launched Cécred, while James Pecis and Rita Ora have also embraced the trend.
A breakthrough for the French market
The arrival of Fenty Hair in France marks an important step in this hair revolution. With products adapted to all hair types and innovative formulas, Rihanna offers a new way of approaching the hair routine. Parisians, always on the cutting edge of beauty trends, are sure to embrace these products, which combine effectiveness, inclusivity and design.
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