Costa Croisières: a new era of vacations in 2025
At the Costa Global Summit, the Italian company unveiled an ambitious strategy to redefine cruising through experiences centered on wonder.
Wonder at the heart of Vision 2025
Costa Crociere, with 76 years of history behind it, has a revolutionary vision for 2025 based on a bold promise: to make every cruise an experience where discovery and relaxation come together. By promoting the concept of“Effortless Wonder”, the company aims to transform every moment on board and ashore into an unforgettable experience.
Mario Zanetti, CEO of Costa Crociere, pointed out that the cruise market, although growing rapidly with 32 million passengers worldwide, remains largely under-exploited. Costa intends to capture this potential with an offer combining innovation, sustainability and collaboration with renowned partners.
Redesigned immersive destinations
One of the big announcements concerns Sea Destinations, imagined by artistic director Luca Tommassini. These unique experiences immerse travellers in a variety of cultural universes:
- The Gulf of Oman, where traditions inspired by the Arabian Nights come to life with enchanting music and dance.
- The Caribbean Sea, with exclusive moonlit evenings.
Luxury, comfort and gastronomy
The attention paid to the ships themselves is another pillar of the Costa experience. The Costa Deliziosa, for example, will feature revamped cabins, blending modern design and noble materials such as mahogany, in a palette of blue tones. These spaces, designed by Dordoni Architetti, are inspired by prestigious Italian yachts.
When it comes to gastronomy, Costa works with Michelin-starred chefs such as Bruno Barbieri, Angel León and Hélène Darroze. Their flagship restaurant,Archipelago, offers sustainable and creative cuisine, where each dish tells a story inspired by the destinations visited.
Technology at the service of experience
Personalization is at the heart of Costa’s digital transformation. Thanks to tools such as the Customer Data Platform, the customer experience becomes more fluid and tailored to individual needs. This system, supported by a partnership with Adobe, guarantees omnichannel interactions and targeted communication, while strengthening customer loyalty.
Sustainability and environmental commitment
Against a backdrop of high environmental awareness, Costa is pursuing ambitious objectives:
- Reducing food waste.
- Increased energy efficiency.
- Gradual decarbonization, supported by innovative technologies.
These initiatives fit harmoniously into a global strategy aimed at making every cruise more respectful of the planet.
With this forward-looking vision, Costa Crociere is reinventing the concept of vacation. In 2025, every passenger will be able to explore the world while enjoying exceptional comfort, refined gastronomy and technological innovations, in a sustainable, environmentally-friendly setting. A promise that puts wonder at the heart of every journey.
For more inspiration and travel ideas, discover the cruises and experiences offered by Costa on their official website.
Also read: Luxury wellness retreats: 5 exclusive destinations
