Mina, Boucheron’s Serpent Bohème ambassador
High jewelry house Boucheron unveils its new “Gates of Wonders” campaign, embodied by Mina, member of the famous K-pop group TWICE and Boucheron’s official ambassador in Japan. Through this collaboration, Serpent Bohème creations radiate elegance, fusing timeless beauty with the magic of the season.
The choice of Mina as ambassador perfectly reflects the spirit of Boucheron: refinement, modernity and grace. In this captivating campaign, the artist slips into an enchanting universe where jewels come to life, highlighting the precious details and exceptional craftsmanship of Boucheron collections.
The Serpent Bohème collection: a classic reinvented
The Serpent Bohème creations, emblematic of the House of Boucheron, are distinguished by their elegant, timeless design. Inspired by the snake, symbol of protection and rebirth, this collection has seduced for decades with its refined aesthetic and profound meaning.
In this campaign, Serpent Bohème rings, necklaces and earrings come in contemporary styles, while respecting the traditional codes of the house. Each piece shines with sparkling diamonds and sophisticated details, perfect for celebrating the magical moments of the end of the year.
Mina: rising star turned international icon
Mina Myoi, better known as Mina, is a singer and dancer from Japan. A member of the world-famous TWICE group, she quickly established herself as a K-pop icon thanks to her talent, natural grace and elegance.
Born in San Antonio, Texas, but raised in Kobe, Japan, Mina joined TWICE in 2015 after being selected during JYP Entertainment’s Sixteen casting program. Since then, she has contributed to many of the group’s international hits, such as Cheer Up, Fancy, and Feel Special.
Renowned for her elegant style and discreet yet captivating attitude, Mina perfectly embodies the alliance between modernity and tradition, values shared by Boucheron. As the brand’s official ambassador in Japan, she represents a cultural bridge between Asia and Europe, reinforcing Boucheron’s influence with a global audience.
A collaboration that celebrates the magic of the holidays
This “Gates of Wonders” campaign marks a high point for Boucheron, which continues to push the boundaries of fine jewelry by fusing innovation and heritage. The choice of Mina as ambassador reinforces this approach, symbolizing the meeting of Parisian luxury and Asian elegance.
Whether you’re looking for a timeless piece of jewelry or something more contemporary, the Serpent Bohème collection is the perfect choice for those looking to add a touch of magic and sophistication to their style. With Mina at her side, Boucheron invites us to explore a world where beauty meets enchantment.
