Armani Beauty, the documentary by Loïc Prigent

Armani Beauty reinforces its identity with “A Few Days in Venice”, a short film shot during the Venice Film Festival.

This documentary follows the preparations and journey of several brand ambassadors at the 81ᵉ Venice Mostra, offering an intimate look at their experience. Directed by Loïc Prigent, the film captures authentic moments, between backstage and the red carpet.

Over the course of the 25-minute film, the celebrities reveal their true selves. Camila Mendes starts her day with an espresso, Julio Peña goes in search of an ice cream, while Lili Reinhart shares her thoughts on her artistic choices. As for Jackson Yee, he shares his impressions of the beauty of Venice, highlighting the city’s unique atmosphere.

For Loïc Prigent, this collaboration shows a different side to Armani’s approach to beauty and couture, while celebrating the brand’s Italian roots. He describes the project as “immersive, authentic content” where every detail underlines Armani’s natural elegance.

Since 2020, luxury brands have increasingly relied on documentary videos to enrich their brand content and meet the growing demand for authentic, inspiring content. Recently, Maison Margiela launched “Nighthawk”, and Gucci produced a film to introduce its artistic director Sabato de Sarno.

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