Louis Vuitton, the luxury hotel due in 2026

The Hotel Louis Vuitton, due to open in 2026, embodies the perfect alliance between Paris’s heritage and the brand’s contemporary elegance, offering a new luxury experience in the heart of the capital.

In 2026, Paris will welcome a prestigious new hotel: the Hotel Louis Vuitton, at 103-111 Avenue des Champs-Élysées. This ambitious project will occupy 6,000 square meters, transforming the Parisian landscape with an establishment that pays homage to the brand’s heritage. In addition to celebrating French art de vivre, the hotel already boasts an iconic Louis Vuitton trunk façade, symbolizing the brand’s commitment to travel and luxury. This temporary installation during construction is already catching the eye and intriguing passers-by, adding a touch of originality to the mythical Champs-Élysées district.

An address steeped in history

The choice of 103 avenue des Champs-Élysées to host this luxury hotel is highly symbolic. The building, constructed in 1896, has been through many important historical periods, from its first role as the Hôtel de l’Élysée to its transformation into the headquarters of HSBC bank. Notable events include the arrest of the notorious spy Mata Hari in 1917, which gave the place a special aura. During the Second World War, the Nazis occupied this emblematic building before it became a bank. By returning to its original function as a hotel, the address closes one chapter and opens another for Louis Vuitton, linking Parisian heritage with a modern vision of hospitality.

When fashion and hospitality meet

Louis Vuitton is not only expanding into the hospitality sector, it is also innovating by integrating sustainable values. The brand’s fashion show for Paris Fashion Week, Spring 2024, directed by Nicolas Ghesquière, was held in the same building. At this event, the brand underlined its commitment to ecological practices, with the reuse and recycling of building materials, proving that luxury and sustainability can coexist harmoniously. This eco-responsible orientation promises to make the hotel a model of sustainable hospitality.

Expanding beyond fashion

The hotel is part of Louis Vuitton’s wider strategy to develop its hospitality business. The brand has already inaugurated several exclusive venues, including the Maxime Frédéric at Louis Vuitton café and a restaurant in Saint-Tropez, reinforcing its presence in the luxury sector beyond fashion. These initiatives testify to Louis Vuitton’s ambition to diversify its offerings, proposing experiences that embody the essence of the brand.

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