Florasis, the Chinese cosmetics brand making its debut at La Samaritaine

Florasis arrives in France, unveiling its “Nomadic Glam” limited collection exclusively at La Samaritaine, celebrating Chinese craftsmanship and tradition in a modern setting.

Founded in 2017 in Hangzhou, Florasis offers sophisticated cosmetics, fusing modern technologies with traditional recipes. Already renowned in Asia, the brand has chosen Paris, and more specifically La Samaritaine, to mark its arrival in Europe. Make-up lovers will discover products that combine extracts of flowers and plants, symbols of Chinese nature, in packaging designed as works of art. Inspired by cultural motifs and craftsmanship, Florasis stands out not only for its innovative formulas, but also for packaging decorated with traditional symbols such as the Ulzii knot and enriched with leather details.

Essentials for a complete make-up kit

With this collection, Florasis offers a range of versatile products, such as the “Into The Wild” palette, designed to satisfy creative desires. Composed of seven varied shades from gold to green, it lets you adapt your make-up to every occasion, from a natural look for daytime to a more sophisticated touch for evening. In addition to its intense pigmentation, this palette stands out for its engravings, evoking the northern landscapes of China. Available for 55 euros, it’s the ideal accessory to enhance your eyes.

Peony Dream Cream Blush enriches this collection with its unique formula. Its light, powder-like texture melts quickly onto the skin for an even, luminous finish. Thanks to rich pigments and moisturizing ingredients, this blush is easy to apply and stays put all day long, thanks to its waterproof formula.

For lips, Blooming Rouge Ultra Smooth Satin Liquid Lipstick offers perfect coverage and a satin finish. This lipstick glides onto the lips, providing softness and hydration while offering comfortable hold, ideal for those looking for make-up that lasts without drying out.

Innovations for a flawless complexion

Florasis has also thought of lovers of a natural, flawless complexion with its Flawless Jade Breathable Longwear Cushion Foundation. Formulated with plant waxes, it ensures a luminous, even finish while nourishing the skin. Ideal for oily or sensitive skin, this foundation is enriched with organic raspberry polyphenols and other natural extracts, such as white water lily and Chinese peony, which soothe and protect the skin.

A sustainable, committed approach

Florasis also stands out for its commitment to the environment. The brand favors organic ingredients and sustainable processes to limit its ecological impact, including the use of recycled ocean plastics for its packaging. This ethical positioning reinforces Florasis’ appeal to consumers who want to combine beauty and responsibility.

With its entry into La Samaritaine, Florasis opens up a new horizon for C-Beauty in Europe, enriching the French market with products that combine elegance and efficiency.

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