Bottega Veneta and Jacob Elordi, a collaboration of movement and elegance
Bottega Veneta unveils its new campaign with Jacob Elordi as brand ambassador, under the creative direction of Matthieu Blazy. The campaign captures the essence of movement, a fundamental code for the brand.
Photographed by artist Alec Soth, the new campaign celebrates the concept of “Going Places”, wonderfully embodied by Jacob Elordi, an actor who has become known for his versatility and charisma. From his early days in television to his role as a fashion icon, Elordi has established himself as a true style influencer.
Jacob Elordi: From “Euphoria” to the Universe of Luxury
Born in Australia in 1997, Jacob Elordi ‘s career exploded thanks to his role in the series Euphoria, where he plays the complex character of Nate Jacobs. This role, which brought him to the attention of international audiences, was a springboard for other opportunities, notably in the fashion world. His imposing screen presence and natural charm immediately attracted the attention of many luxury brands.
Elordi’s connection with fashion goes back a long way. For several years now, Elordi has been frequenting the catwalks, collaborating with renowned designers and rapidly becoming a symbol of contemporary elegance. His fluid style, which oscillates between casual chic and sophistication, makes him the perfect ambassador for a brand like Bottega Veneta, known for its refined approach to design and its taste for innovation.
Matthieu Blazy and the Art of Movement for Bottega Veneta
Under the creative direction of Matthieu Blazy, Bottega Veneta has succeeded in modernizing its approach while remaining true to its heritage. For this new campaign, entitled “Going Places”, Blazy wanted to explore the idea of movement, both physical and emotional, a theme that particularly resonates in today’s world.
Blazy’s vision is embodied by Jacob Elordi, whose dynamic career perfectly reflects this theme. In addition to his success on the big and small screens, Elordi is constantly evolving, constantly moving between different projects, cultures and creative worlds. This ability to “go places” and always seek further in his career is what makes him the ideal ambassador for a brand as progressive as Bottega Veneta.
Alec Soth: Capturing the Instant
To capture this essence of movement, Alec Soth, a photographer renowned for his work with Magnum Photos, was chosen. Known for his ability to capture authentic moments, Soth has created powerful visuals that convey Elordi’s energy and charisma in scenes of everyday life and travel.
The shots in this campaign highlight moments of transition, where Elordi seems to be in constant motion, whether traveling through urban or natural landscapes. This is a direct echo of Bottega Veneta‘s philosophy, a brand that celebrates travel, whether indoors or out, through its elegant, timeless creations.
Bottega Veneta on the move
This partnership between Bottega Veneta and Jacob Elordi is more than just a fashion collaboration. It’s a meeting between an up-and-coming actor and an iconic brand which, under Matthieu Blazy’s leadership, continues to reinvent the codes of luxury while remaining rooted in a timeless aesthetic.
By choosing Elordi, Bottega Veneta confirms its desire to appeal to a new generation, one that values both authenticity and effortless elegance. The campaign is a celebration of movement, both physical and emotional, a theme that particularly resonates today, in an era when the boundaries between private life, work and travel are becoming increasingly blurred.
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