Jacquemus unveils its New York boutique

Renowned French designer Simon Porte Jacquemus opens its first American boutique in Soho, New York. Two years after Paris, the brand continues its international expansion. Jacquemus dedicates 270 sq. m. to its creations.

A Frenchman in New York

In October 2024, Jacquemus took the next step in its career by opening a store in Soho, at 143 Spring Street. Having been awarded the Neiman Marcus Award for Innovation and highlighted at prestigious events, Jacquemus continues to showcase its talent internationally.

To celebrate this new address, the brand launched a special capsule entitled “Love in NYC”. A nod to love, a recurring theme in the designer’s creations. Jacquemus seduced its fans with this exclusive collection. In addition, a brand-new operation was launched. Until October 20, a foodtruck set up near the boutique handed out free breakfasts to passers-by. Croissants and orange juice were served in unique packaging, sometimes concealing a golden ticket. The lucky ones left with the emblematic “Le Rond Carré” bag.

A space designed with passion

The New York store embodies the aesthetic and architectural vision of Simon Porte Jacquemus. Set over two floors, with a sleek interior inspired by Provençal and Parisian lines, this venue reflects his warm, minimalist style. In collaboration with OMA, a renowned architectural firm, the space features whitewashed walls, Burgundy stone floors and a wrought-iron staircase crafted by an Italian artisan. The balance between raw materials and organic forms creates a unique atmosphere.

Carefully selected works of art

The interior of the store is not just about clothes. Jacquemus has transformed the space into an art gallery, displaying renowned works. Among them are engravings by Pierre Bonnard, photographs by Peter Schlesinger and bronze sculptures by Maillol. Even a lithograph by Joan Miró. The furniture, meanwhile, is a mix of pieces designed by OMA and treasures on loan from houses such as Christie’s. Among these pieces, two Frank Lloyd Wright chairs from the 1950s add a touch of vintage elegance.

Although the American influence is strong, Simon Porte Jacquemus remains true to its French roots. Wheat ears and wrought iron, symbols of Provence, adorn the space and remind us of his unfailing link with his origins.

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