Sœur (re)launches Frère, available until the end of the year
On October 9, 2024, the very Parisian brand Sœur unveiled Frère, its men’s capsule, in an ephemeral boutique in the 11th arrondissement of Paris. A men’s wardrobe that women will be snapping up too!
This men’s wardrobe, designed for everyday wear, is made up of some thirty pieces to be discovered right away. Since its creation, Sœur has won over a female audience with its elegant, timeless garments. Today, the brand is responding to growing demand by (re)launching Frère, a men’s capsule that retains the essence of its style. Located at 103 rue Amelot, this short-lived boutique is the ideal place to explore this new collection.
Brother, essentials with a touch of nonchalance.
Sœur makes men’s wardrobes its own, revisiting classics such as herringbone wool coats, chino pants and cozy round-neck sweaters. These simple yet sophisticated pieces will appeal to men and women alike, who are sure to borrow them. The color palette remains true to Sœur’s codes: green, blue and brown tones, perfectly suited to the winter season. The brand also offers exclusive collaborations, such as a Klein blue cap stamped “Books”, created with publishing house Pacific Editions.
According to Marc Beaugé’s analysis, “Frère is also an image. Or rather, a series of images. That of a shirt collar softened and twisted by time. That of a white tank top in richelieu knit, carelessly dropped at the foot of the bed. Or a pair of city pants in wool gabardine, breaking generously over a pair of worn-out canvas tennis shoes.
Attention, short-lived boutique!
Available until the end of the year, the Frère collection can be explored in the short-lived boutique on rue Amelot, as well as in selected stores such as Le Bon Marché, Galeries Lafayette, and boutiques in Milan, London and Bordeaux.
For fashion lovers looking for classic yet modern pieces, the Frère collection is a must-have this winter. Don’t hesitate to visit their official website Soeur.fr to discover this new line.
For more fashion news, don’t miss our articles on Paris Select Book.
