Victoria’s Secret, a revival with Joseph Altuzarra?
Victoria’s Secret enters the ready-to-wear market by teaming up with Joseph Altuzarra, a designer renowned for his creations combining femininity and strength. Will Victoria’s Secret rise from the ashes?
Victoria’s Secret, famous for its lingerie collections, takes a new step forward in 2025 with the launch of a ready-to-wear line designed by Joseph Altuzarra. He became the brand’s first ever “designer in residence”. The goal? To create a complete wardrobe for Victoria’s Secret customers, while blending her refined style with the glamorous, fairytale world for which the brand is famous.
A blend of femininity and glamour
In this groundbreaking collaboration, Joseph Altuzarra brings his unique vision of femininity to the table. He aims to combine strength and delicacy in his designs. In an interview with Vogue, Altuzarra said that working with Victoria’s Secret was “a dream” for him. This statement underlines the importance of this collaboration for the designer, who seeks to offer pieces that transcend the brand’s usual expectations.
Victoria’s Secret, which is seeking to reinvent itself after years of criticism of its image, sees this alliance as an opportunity to offer more inclusive collections in tune with its customers’ desires. The outfits designed by Altuzarra, which will blend glamour and comfort, will aim to dress women for everyday moments, while retaining the brand’s enchanting and attractive spirit.
A collection due in 2025
This ready-to-wear line will see the light of day in 2025, marking a new stage for Victoria’s Secret, previously known mainly for its lingerie and spectacular fashion shows. For Altuzarra, this collaboration represents a chance to reach a new audience and enter the world of commercial ready-to-wear, without abandoning its signature style.
At the same time, this initiative is part of a more global approach by the brand, which recently announced plans to modernize its image. By launching a line of clothing for everyday wear, Victoria’s Secret is attempting to reinvent itself and reposition itself in the highly competitive women’s fashion market.
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