Celebrating 50 years of Rubik’s Cube in Paris
From October 7 to 21, 2024, Paris will vibrate to the rhythm of the 50th anniversary of the famous Rubik’s Cube, with a series of captivating events.
To celebrate five decades of this iconic puzzle, Spin Master, the current owner of the Rubik’s Cube brand, has organized a series of festivities to be held in various Parisian venues, culminating in a giant installation at Galeries Lafayette Champs-Élysées.
This impressive installation will host a giant three-metre-high cube, offering an immersive visual experience to all visitors. It will also feature a pop-up store offering special editions and animations, including speedcubing and mosaic art demonstrations. The event will be marked by the presence ofErnő Rubik himself, the cube’s creator, for a signing session on October 16.
A treasure hunt through Paris
Another highlight of the celebration: a treasure hunt through the streets of Paris from October 7 to 16, 2024. Enthusiasts will be able to set off in search of 50 Rubik’s Cubes signed by Ernő Rubik scattered around different areas of the capital. Every day, clues will be posted on the official Spin Master France Instagram account, inviting participants to explore Paris to unearth these treasures. Some lucky ones will even have the chance to attend an exclusive talk given by Ernő Rubik on October 16, where he’ll share his journey and the brand’s new innovations.
Encounter with Ernő Rubik and performance art
On October 16, Ernő Rubik will also give an exceptional conference in Paris, offering fans a unique opportunity to meet the inventor of this cult object. This will culminate in an artistic performance by choreographer Sadeck Berrabah, known for his works inspired by the geometric movements of the Rubik’s Cube. An opportunity to see how this object has influenced not only the world of puzzles, but also a variety of artistic fields.
The Rubik’s Cube: a heritage of innovation
Since its creation in 1974, the Rubik’s Cube has become much more than a simple game: today, it’s a symbol of creativity and innovation. Through this event, Spin Master pays tribute to this heritage, while presenting new products such as the Connected Rubik’s and the Sensory Rubik’s, aimed at a wider audience, including the visually impaired.
This Parisian event, a mix of treasure hunt and inspiring encounters, promises to captivate young and old alike, while celebrating the enduring influence of this object across generations. Rubik’s Cube enthusiasts, the curious, or simply fans of Parisian culture will have the opportunity to immerse themselves in this fascinating universe.
For more details on the treasure hunt and events linked to this celebration, visit the official Instagram account @SpinMasterFrance. You can also explore other exciting events at Galeries Lafayette Champs-Élysées to enrich your stay in the City of Light.
