Louis Vuitton, prestigious partner of the 37th America’s Cup

With the prestigious Louis Vuitton Cup at the 37th edition of the America’s Cup, the luxury house continues to assert its place in the world of sport, after a notable appearance at the Paris 2024 Olympics.

Louis Vuitton’ s partnership with the world of sport continues to grow. During the 37th edition of theAmerica’s Cup, the brand once again left its mark with the Louis Vuitton Cup, a prestigious trophy awarded to the British team in Barcelona. As a Title Partner, Louis Vuitton is a key player in international sporting events, reinforcing the image of luxury associated with victory.

The America’s Cup: the world’s oldest sailing competition

TheAmerica’s Cup is much more than just a sporting competition, it’s a legend in the world of sailing. Established in 1851, it is the oldest international competition still in existence, often referred to as the “Formula 1 of the seas”. The Cup pits the most prestigious teams from each country against each other, using cutting-edge technology and high-performance boats. This blend of tradition andinnovation makes it a unique event, where elegance and performance meet.

Louis Vuitton has capitalized on this association by becoming the Title Partner of the Louis Vuitton Cup, a series of qualifying regattas to select challengers for the America’s Cup. This partnership, in place since 1983, highlights the company’s commitment to an event where prestige and excellence are perfectly reflected in the brand’s DNA.

With its involvement in the America’s Cup, Louis Vuitton continues to prove that luxury can be present where the sport’s elite compete for the greatest trophies, reinforcing the image of a company at the forefront of design and performance.

The presentation of this award in Barcelona in 2024 is just one example of the company’s involvement in major sporting events.

The Paris 2024 Olympics: a resounding success for Louis Vuitton

Before making its mark on the America’s Cup, Louis Vuitton had already distinguished itself at the Paris 2024 Olympic Games. The brand signed a far-reaching collaboration with the event, supplying the famous luxury cases designed to carry the Olympic medals. A landmark moment when Parisian excellence and tradition merged with the spirit of the games.

This contribution to the Olympics was hailed for its ability to blend the company’s heritage with one of the most important events of the year. By emphasizing innovation, while maintaining a refined and luxurious aesthetic, Louis Vuitton was able to capture attention and reinforce its prestige in the context of these games.

LVMH and sports: a prestige strategy

The LVMH group, parent company of Louis Vuitton, continues its strategy of partnering leading sporting events. From the Olympic Games to the America’s Cup, Louis Vuitton’s presence enables the group to stand out by associating luxury with moments of sporting celebration. These communication initiatives, which combine traditional craftsmanship and modernity, reinforce Louis Vuitton’s position as a leading player, not only in fashion, but also in sport.

With the Louis Vuitton Cup at the America’s Cup and a noteworthy participation in the Paris 2024 Olympic Games, Louis Vuitton once again demonstrates that elegance knows no boundaries and that luxury can be just as at home on Olympic podiums as on the waves of the world’s most prestigious sailing competition.

Louis Vuitton continues to redefine the relationship between luxury and sport, and 2024 is undoubtedly marked by its influence on the world’s greatest sporting events.