Rimowa enters the leather goods market with the Original Bag
Rimowa, renowned for its high-end suitcases, explores a new market: handbags. This foray marks a milestone for the brand.
A new start for Rimowa
Rimowa, famous for its iconic aluminum suitcases, has decided to expand its offering. In September 2024, the brand launched its very first handbag: theOriginal Bag. Crafted from high-quality materials, this model features the design of Rimowa’s famous suitcases, with a grooved aluminum shell and leather interior. Available in black and silver, the bag combines style and practicality.
This new product is part of a diversification strategy, a bold step for a brand historically dedicated to luxury luggage. With this launch, Rimowa aims to make its mark on the handbag market, while retaining its unique visual identity.
A bag inspired by Rimowa heritage
The Original Bag retains the distinctive features of Rimowa suitcases, including the grooved shell and metal rivets. This design has become a symbol of the brand over the years. In addition to these aesthetic elements, the bag is equipped with a wide, removable strap, making it versatile and functional for customers seeking practical luxury.
Rimowa’s objective is clear: this bag should be an everyday companion, equally suited to travel and urban use.
LVMH’s influence on this development
Bought by the LVMH group in 2016, Rimowa benefits from the luxury giant’s expertise in leather goods. LVMH has made the handbag a central element of the luxury industry, and Rimowa’s entry into this market follows this trend. As Rimowa CEO Hugues Bonnet-Masimbert pointed out, “the Original Bag marks a new chapter for the brand.”
A booming market
The global handbag market continues to grow. According to studies, it could reach $106 billion by 2028, with annual growth of 7.5%. The company aims to capitalize on this dynamic, by attracting a clientele in search of innovation and minimalist aesthetics.
With the Original Bag, the brand makes a remarkable entry into the world of luxury handbags. This launch marks a turning point in the history of the brand, which continues to combine tradition and innovation. Rimowa thus reinforces its position as a leader in the functional luxury sector.
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