Youns: Digital art in collaboration with Coca-Cola
Yoni Lallouche, aka Youns, is a visionary artist who pushes the boundaries between the real and the digital. Strongly influenced by Street Art and Pop ArtYouns uses innovative techniques. He useslenticular art and augmented reality to create unique works, blending physical and virtual art. His work focuses on iconic female figures such as Marilyn Monroe, Frida Kahlo and Simone Veil.
Lenticular art: a multidimensional experience
Youns’ works go beyond the simple portrait. Thanks to lenticular technology, his creations come to life in two images: one visible to the naked eye, the other accessible by QR code, transporting the viewer into a digital dimension. This interaction offers an immersive experience. Each painting is accompanied by a video or 3D view of the levitating work, inviting the viewer to actively engage with digital art.
Women: an inexhaustible source of inspiration
At the heart of Youns’ work is a constant tribute to women. His artistic project celebrates both famous and anonymous women, recalling their power and influence. For Youns, women are “the essence of his art”. His portraits are a way of paying tribute to feminine strength, while creating a connection between the viewer and the figures depicted.
An international artist
Youns has carved out a place for himself on the international art scene. He has exhibited in prestigious galleries in New York, Miami, Los Angeles and across Europe, from Lille to Paris. His work is appreciated for its innovative approach to digital art and its harmonious blend of the concrete and the virtual.
Collaboration with Coca-Cola
One of Youns ‘ most memorable collaborations is with the famous Coca-Cola brand. In 2024, the artist was invited to reinterpret the iconic Coca-Cola logo in a series of original creations during the Paris 2024 Olympic Games. Thanks to his talent for revisiting cultural and commercial symbols, Youns was able to bring a unique artistic touch to this collaboration. He exhibited his works, blending the brand’s emblematic bright reds with his distinctive style, at several promotional events, attracting the attention of art lovers and pop culture enthusiasts alike.
Younsthrough his art, redefines the way we interact with contemporary art. For him, each work is an invitation to enter a new world, where the viewer becomes an actor in his or her own right.
Youns currently exhibiting at Galerie Perahia
This gallery, well known to contemporary art lovers, stands out for its eclectic selection of artists, mixing emerging talents with established creators. With works ranging from painting to sculpture, it offers a space whereartistic expression can flourish. Galerie Perahia plays a key role in promoting contemporary art. Its regular exhibitions, always innovative, invite constant discovery.
Galerie Perahia 24 rue Dauphine 75006 Paris.
