Mac Donald renews its image with veggie menus and high-end collaborations

McDonald’s, the world’s leading fast food company, is offering veggie menus for Parisians, bringing a Parisian touch and a touch of luxury to its offerings.
With the rise in popularity of vegetarian and vegan diets, McDonald’s has expanded its offering with healthier, environmentally-friendly options. This initiative meets growing demand and adapts to new eating habits, while adding a touch of Parisian refinement.

The veggie trend and Parisians

McDonald’s is known for its iconic burgers and crispy fries. Now, the chain is offering veggie patty burgers, vegetarian wraps and salads topped with plant-based proteins in its Parisian restaurants. These options, available via McDo delivery, appeal to vegetarians and flexitarians alike.

Why choose McDonald’s for your veggie meals?

Quality and diversity of ingredients are a priority. Vegetable patties, made with chickpeas, black beans, corn and other fresh vegetables, offer a unique texture and taste. McDonald’s guarantees the freshness of its products, regularly revisiting its recipes for greater flavor and variety.
In the heart of Paris, some McDonald’s restaurants stand out for their elegant surroundings, like the one on the Champs-Élysées avenue, offering a fast-food experience that flirts with luxury. Eating a veggie burger in such a prestigious setting, with a breathtaking view of one of the world’s most famous avenues, adds a unique dimension to your meal.

An eco-responsible option

Adopting a vegetarian diet is good for your health and the environment. By reducing meat consumption, McDonald’s is helping to reduce its carbon footprint and promote sustainable agriculture. This initiative is in line with the environmental objectives of Paris, a city committed to promoting environmentally-friendly food practices.

Vegetarianism: a growing trend in Paris

Paris, known for its refined cuisine, is seeing more and more of its inhabitants adopting a vegetarian or vegan diet. McDonald’s is responding to this growing demand by remaining a key player in the Parisian culinary landscape. McDonald’s restaurants in Paris, with their chic ambience and sophisticated menus, have become the place to go for a quick meal while enjoying the Parisian atmosphere.

Collaborations with a luxury line-up for McDonald’s

Beyond its veggie menus, McDonald’s has recently distinguished itself through collaborations with luxury brands and renowned designers. One notable collaboration is with designer Alexander Wang, who has created a collection of rattan picnic baskets and exclusive lunch bags for Tmall Super Brand Day. These products, designed to reflect the McDonald’s fast-food experience, sold out in seconds, demonstrating consumers’ enthusiasm for these creative, high-end initiatives.
In addition, McDonald’s collaborated with Palace Skateboards on a collection of clothing and accessories. This collaboration was launched with an innovative marketing campaign, using QR codes on meal packaging to access exclusive products. This initiative reinforced McDonald’s image as a brand capable of fusing pop culture and luxury in a unique way.

Find out more about McDonald’s veggie initiatives here.
McDonald’s veggie menus and luxury collaborations represent an evolution in fast food, offering healthy, tasty and environmentally-friendly alternatives. Discover these options the next time you visit or order online, and let yourself be seduced by this touch of Parisian luxury.