Antoine Griezmann poses for Mango Man
For the “Move Forward” collection, Mango has chosen a major muse. Footballer Antoine Griezmann poses for Mango Man once again. The ideal choice to embody its message of surpassing oneself.
A new Mango campaign that causes a sensation
As the summer season approaches, Mango launches a new advertising campaign. She chose the theme of surpassing oneself. And to bring this idea to life, the brand once again called on footballer Antoine Griezmann.
This isn’t the first time the sportsman has lent his image to Mango, as he was already the face of the spring-summer 2022 campaign. He also represented the brand’s Autumn-Winter 2022/23 men’s collection. Proud of this collaboration, the champion declares: “The Move Forward injunction represents my philosophy of life and links me to Mango Man, the values, style and features of the garments.”
With this new campaign, Mango is highlighting values such as the importance of never giving up and surpassing oneself to achieve one’s goals.
A campaign with values
Mango is delighted to be working with Antoine Griezmann. Describing him as a global benchmark in the sport and an example of resilience. Pilar Riaño, Director of Communications and Relations at Mango, defends her choice. “He has established himself as the ideal ambassador to illustrate Move Forward’s spirit of surpassing oneself.”
Committed to various causes, including LGBTQI+ rights and gender equality in sport, Antoine Griezmann fits the image that Mango wishes to convey through this collaboration.
A collection for the modern man
Mango’s “Move Forward” collection aims to accompany the contemporary man in his daily challenges. Not least by offering him garments with improved technical properties. Composed of casual, comfortable linen and knitwear pieces, it’s perfect for travelers. Who, for example, are looking for lightweight fabrics for their summer travels.
Linen, renowned for its lightness and comfort in summer, is featured prominently in this new collection. To mark the launch of the line, Mango rolled out a major advertising campaign in the cities of Madrid and Barcelona. with Antoine Griezmann featured on numerous billboards.
Antoine Griezmann poses again for Mango Man. An original campaign that seems to appeal to a wide audience! To be found in full on the Mango Man website.
par Julie Yapo
