Hawkers and Pierre Gasly unveil Vertigo: a fusion of style and performance
This spring of 2024 marks the launch of the fourth collaboration between Hawkers and French Formula 1 driver Pierre Gasly. Called Vertigo, this new eyewear collection embodies the perfect blend of urban elegance and sporty audacity.
A collection inspired by Formula 1
Vertigo, the ultra-trendy eyewear collection that plunges you into the thrilling world of Formula 1 racing, presents three unique models. Each reflects both current fashion trends and the intrepid spirit of Pierre Gasly. With Vertigo, the French driver, fresh from his second season with the French Alpine team, pays tribute to those who, like him, embrace challenges without hesitation.
Since its inception in 2020, the collaboration between Hawkers and Pierre Gasly has captured the attention of fashion and motorsport enthusiasts alike. The pilot shared his enthusiasm. “For me, fashion is a way to detach myself from the pressure I have in Formula 1, and explore new territory.”
Exclusive Vertigo models
The Vertigo collection comprises three distinct models, each embodying a unique aesthetic.
- Downtown Max A sleek, urban design, with a light brown frame and matching gradient lenses.
- Point The flagship model of the latest collection, revisited with blue gradient lenses and a blue tortoiseshell frame.
- Mate An ecological design in Tritan Renew, a recycled material, distinguished by its green, rectangular frame.
Innovation and sustainability
One of the new additions to the Vertigo collection is the Mate model , designed in Tritan Renew. A high-performance material obtained through molecular recycling technology. This sustainable innovation offers, among other things, 100% protection against UV rays, while respecting the environment.
Glasses from the Vertigo collection have been available since March 15 on the Hawkers website and in Hawkers stores. Buoyed by the enthusiasm generated by his previous collaborations, Pierre Gasly expresses his impatience. “I’m really looking forward to wearing the glasses during the season and I hope everyone enjoys them as much as I do.”
The fusion of Hawkers and Pierre Gasly in the Vertigo collection promises a unique experience. Where fashion and performance come together to create a style as dynamic as its inspiration on the racetrack.
