Coty inaugurates its first perfume pop-up store in Paris
The prestigious Maison Coty Inc. inaugurates its first perfume pop-up store in Paris, unveiling its brand new range of fragrances. Exclusive to the fast-growing high-end perfume market!
A fusion of art and technology
In the vibrant Marais district, the Infiniment Coty Paris ephemeral boutique offers a unique immersive experience. With a design evoking the brand’s distinctive aesthetic, visitors enter a world where art and technology meet. Fourteen stylized flowers diffuse the different fragrances in the collection. While an Infinity Room and specially-created works of art by renowned artists add a touch of sophistication to the whole.
The essence of exclusivity
The brand, famous for its prestige beauty licenses such as Gucci and Burberry, takes another step forward with the launch of its own fragrance line . The result of ten years’ work, Infiniment Coty Paris embodies the ambition and innovation of Coty Inc. Led by Sue Nabi and Nicolas Vu, this new company is based on a bold promise: fragrances that last up to 30 hours, thanks to the use of Molecular Aura, a revolutionary technology.
The inaugural collection
The inaugural range comprises 14 fragrances divided into three distinct families. Each one captures the evocative nuances of dawn, day and dusk. Each fragrance embodies a unique sensory experience. And one that fuses the art of perfuming with the science of olfactory persistence.
The launch of Infiniment Coty Paris marks a new era in luxury perfumery. In particular, it offers Parisian consumers an unprecedented olfactory experience. With its innovative blend of art, technology and fragrance know-how, this newcomer promises to redefine industry standards!
And so Coty inaugurates its first perfume pop-up store in Paris! Find out more at
Boutique Infiniment Coty Paris, 5, rue des Blancs-Manteaux 75004 Paris
Open Tuesday to Sunday, 11 a.m. to 7 p.m.
