The Louis XIII cognac house collaborates with LaQuan Smith through a jewelry vial
New collaboration in sight! The prestigious cognac house Louis XIII has teamed up with renowned American designer, LaQuan Smith, to create a flask of exceptional elegance, to be worn like a piece of jewelry.
Elegance, seduction, audacity… So many terms could describe this exceptional new collaboration. After the success of “The Drop” in 2022, the Rémy Cointreau house is reinventing charm by teaming up with New York stylist LaQuan Smith.
Thus, the new creation reveals a mini-flask adorned with a pure silver chain, designed to be worn like a real jewel. As a necklace, on a belt, or as a bracelet… In short, the possibilities are endless to enhance this legendary accessory.
Louis XIII x LaQuan Smith: an exclusive collection
“Louis XIII and I both love celebrating life’s pivotal moments. Our two brands express extraordinary spontaneity, acting as boosters to shape a unique narrative,” reveals LaQuan Smith. The exclusive, limited-edition collaboration offers another irresistible fashion accessory: the opera-style “Boudoir” gloves.
Made with a subtle combination of silk and velvet, these gloves are a nod to the fame of LaQuan Smith. In fact, their design evokes the brand’s emblematic knitted jumpsuit! These long, transparent gloves will add an elegant and bold touch to your wardrobe.
Conquering the younger generation
Thus, the cognac house has surrounded itself with renowned personalities. Jasmine Tookes, one of the hottest models today, is the muse. She is also accompanied by fashion photographer Greg Swales. He is renowned for his covers of Vogue magazine. Enough to get noticed on social networks alongside the younger generation.
Furthermore, Louis XIII persists in its marketing strategy begun in 2022. Despite its luxury positioning affirmed by management, royal cognac aspires to conquer a younger audience, attracted by high-end items and fond of exclusive collaborations.
