Valmont’s Happy Mask celebrates 40 years of success
This year, Valmont celebrates a cosmetic gem, Prime Renewing Pack, nicknamed the “Happy Mask” by its loyal users. For its 40th anniversary, this essential beauty ally is enjoying a celebration worthy of its prestige.
For four decades, Prime Renewing Pack has been your skin’s best friend. A constant companion that reveals and magnifies natural beauty. Its very nickname, “Happy Mask”, is a vibrant tribute from customers to this radiance-revealing expert. Its ability to restore a smile is praised the world over!
Sophie Vann Guillon, Valmont’s C.E.O., inspired by these beaming faces, imagined a playful and joyful anniversary edition for the occasion. This unique design, by Didier Guillon, celebrates with art and color the 40th anniversary of a flagship product, which was at the origin of Valmont’s first cellular cosmetics line in 1984. A fitting tribute to its revolutionary heritage.
An anniversary edition under the sign of Joy
To mark this anniversary in style, Valmont unveils the “Happy Mask” in a limited edition. An artistic interpretation of the smile that embellishes not only the face, but also the heart. This object of desire encapsulates 40 years of efficiency and sublime beauty.
The festivities begin in March. The counters and boutiques of La Maison Valmont will become the epicenter of the celebration. An invitation to plunge into a world of gaiety, where special events and surprises will punctuate the year, to the delight of fans of this legendary skincare product.
The Icon in all its splendor
The iconic treatment comes in a generous 75 ml jar, adorned with the anniversary “Happy Mask” design. Beyond its festive appearance, its formula remains true to its promise: to deliver visibly smoother, more radiant skin full of life, a true gift that, day after day, will put a smile on your face.
In this year of celebration, Paris Select invites its readers to rediscover the “Happy Mask”, not just as a beauty product, but as a life companion, a creator of moments of happiness.
Best-seller celebrated at Le Bon Marché
To celebrate its 40th anniversary, Prime Renewing Pack will be featured in all Valmont counters and boutiques, as well as in an ephemeral space at Le Bon Marché, offering a host of surprises from March 5 to 24. This pop-up store promises to be a must-see event for beautystas.
For total immersion, Valmont will also have an exclusive treatment cabin at the Institut au Bon Marché. Customers will have the opportunity to treat themselves to a 45-minute facial treatment, a true interlude of well-being, for 145 euros. This amount will be deductible from the purchase of two Valmont products, including at least one skincare product, at the end of the session. Please note that places for this unique experience are limited, a sign of the exclusivity and quality of the service on offer.
Key dates to note :
- March 5 to 24: Valmont Pop-Up Store at Le Bon Marché, a unique opportunity to discover the surprises prepared by the brand!
- March 11 to 17: Exclusive treatment cabin at the Institut du Bon Marché. An exceptional facial treatment experience awaits you.
For reservations, contact 06 47 23 86 73 – Bon Marché 24 rue de Sèvres, Paris 7e.
