Pierre Niney becomes Lacoste’s new global ambassador
French actor, director, producer and screenwriter Pierre Niney has joined the Lacoste Family and become the brand’s new global ambassador.
At the age of 34, Pierre Niney has nothing left to prove on the silver screen. We saw him share the limelight with Jean Dujardin in the film OSS 117. But his talent also shone in Boîte Noire and, more recently, in Mascarade.
En 2015, il se voit décerner le César du meilleur acteur pour son incarnation du couturier Yves Saint Laurent dans le biopic éponyme réalisé par Jalil Lespert. Ainsi, ces multiples facettes de son talent n’ont pas manqué de susciter l’admiration de la marque française au crocodile.
In 2015, he was awarded the César for Best Actor for his portrayal of fashion designer Yves Saint Laurent in the eponymous biopic directed by Jalil Lespert. These multiple facets of his talent have not failed to win the admiration of the French crocodile brand.
‘The choice of Pierre Niney as ambassador is an obvious one for Lacoste. He shares Lacoste’s spirit and values, including elegance and daring. Like the crocodile, he also maintains a strong bond with his public,’ Lacoste revealed in a press release.
Pierre Niney: the ultimate muse
By becoming global ambassador for Lacoste from 1 March 2024, Pierre Niney joins a prestigious family that already includes American tennis player Venus Williams, as well as players Arthur Fils and Novak Djokovic.
Even today, the crocodile evokes intimate memories that are dear to the actor. Ever since he was a child, he has had close ties with tennis, associated with moments of complicity with his father, a great lover of the sport.
‘The brand has managed to strike the perfect balance between timelessness and modernity, and has succeeded in being trans-generational. My father and I have always worn this crocodile, a symbol of elegance. The brand has also placed its trust in me, from my first films to my very first directing project, the Casting(s) series. I’m delighted to be the face of this iconic French brand today”, he confides.
He will be the face of the brand’s next campaign, due for release in April!
Par Clémence BODEAU
