Or Norme: Guerlain celebrates gold at the Paris Olympic Games
To mark the Cultural Olympiad, Parisian perfume house Guerlain is bringing together 16 artists in a unique exhibition entitled “Or Norme”.
While gold immediately evokes success, victory as well as excellence… This precious material also represents the gold medals awarded to the greatest athletes. The Paris 2024 Olympic and Paralympic Games are an opportunity for Guerlain to celebrate gold. The metal that athletes the world over will be dreaming of this year.
“Or Norme”, an exhibition curated by Benoît Baume and Jean-Luc Monterosso, can be seen from June 6 to September 12, 2024 at number 68 on the chic Champs-Élysées avenue in Paris. The exhibition features 16 artists exploring the dreamlike and symbolic possibilities of gold. Among them are photographer Carolle Bénitah, artistic director Cédric Matet. Or Yves Klein and French fencer Enzo Lefort.
Finally, for this unique event, Guerlain commissioned two exceptional works: the first from the famous Spanish photographer Isabel Muñoz, who created a unique print on glass and 24-carat gold for the occasion. The second was by the duo Graphset and Amandine Besacier. An innovative optical experience through the prism of gold.
Gold: a symbol of excellence linked to the history of the House of Guerlain
Gold very quickly became a common thread, a signature, in the history of the House of Guerlain. The esteemed metal and its brilliant color permeate the house’s creations. When the Eau Impériale bee bottle was created in 1853, its rim was adorned with bees in relief, each covered with a layer of gold applied by hand. Always perennial, the iconic bottle has been reinterpreted for Aqua Allegoria, with a dome covered in a mesh of golden cells.
Originally imperial, gold is now found in many creations. In 1937, Coque d’or was launched. A stylized bow tie, lacquered with a layer of gold, pays homage to Diaghilev, author of the ballet Coq d’or to music by Rimsky-Korsakov. In skincare and make-up, gold has also made a guest appearance on several occasions, with the Divinora range and its hammered gold-effect packaging. Lorenz Bäumer’s Rouge G lipstick reveals its mirror.
Last but not least, the precious metal makes an appearance as an ingredient. In L’or, a pure gold complexion base, fragments of gold leaf were suspended. The gold-infused Parure Gold 24K radiance concentrate is a time-tested 24-hour moisturizer, echoing the prestige of 24 carats. As for the exquisite syllable gold, it blossoms not only in the word orchid, but also in Orphin. Manufacture of Guerlain products since 1994.
Guerlain Boutique 68 Champs-Elysées – 68 Av. des Champs-Élysées, 75008 Paris
