Why is Summer Fridays lip balm so addictive?
A treatment as effective as desirable make-up: the dazzling success of Summer Fridays lip balm shows no signs of abating.
A California success story
In 2020, Summer Fridays founders Marianna Hewitt and Lauren Ireland unpretentiously launched their Lip Butter Balm. At the time, no one had any idea of how big this lightly tinted, nourishing balm would become. Inspired by the no-makeup-makeup movement, it quickly became a beauty must-have: sold out, it even generated a waiting list of over 6,000 people in the United States.
Today, sold at a rate of one tube per minute worldwide, this balm has become a veritable phenomenon, boosted by a colossal craze on TikTok, where it has racked up over 500 million views. Even celebrities like Sofia Richie swear by it, confessing to being “completely addicted”.
More than a balm: a true sensorial revolution
Summer Fridays’ Lip Butter Balm is such a success because it combines skincare and beauty in a brilliant way. Formulated with shea butter, murumuru seed butter and vegan waxes, it intensely moisturizes without leaving a greasy finish.
Available in a gourmet palette of shades – from cherry-red Cherry to bubblegum-pink Pink Sugar – each variation also offers irresistible aromas, playing on sensory nostalgia. The latest addition, Birthday Cake, celebrates the product’s 5th anniversary with its sweet notes of cream cake, while Iced Coffee and Hot Cocoa evoke the comforting pleasures of a hot drink.
When minimalism becomes an icon
Easy to apply, aesthetically pleasing with its sleek packaging, and suitable for all skin tones, Lip Butter Balm perfectly illustrates the evolution of modern make-up: a hybrid product, as much a skincare product as a styling accessory.
At a time when beauty trends are all about indulgence and authenticity, Summer Fridays sets a new benchmark.
A balm that makes you want to forget classic lipstick for good.
Also read: “Réveil du Gentleman” at Le Meurice: the right treatment for you
