Zendaya in Tuscany: Louis Vuitton’s summer of 2025
Louis Vuitton unveils a parenthesis of light and lightness. For its Resort 2025 campaign, the brand invites Zendaya to the heart of a sun-drenched Italian Riviera. A stylish getaway, captured by the duo Inez & Vinoodh, that celebrates discreet luxury and summer pleasures.
Zendaya, the sunny muse of luxury on the move
Louis Vuitton ambassador since 2023, Zendaya embodies a modern, fluid elegance that is deeply inspiring. Already the face of the Capucines bag, this time she lends her aura to a cruise collection conceived as a tribute to Tuscan landscapes.
Between crochet dresses, split knits and floral prints, Law Roach’s styling and Lina Kutsovskaya’s artistic direction compose an ode to the Mediterranean. The actress, star of Dune and Euphoria, establishes herself as a figure of luxury, a traveler, a dreamer, anchored in the moment.
A collection with the scent of la dolce vita
The line’s flagship pieces feature light fabrics, airy cuts and a play of transparency that skims the skin without ever enclosing it. A black halter dress, subtly embroidered, embodies this new structured romanticism. Alongside, a long slit dress and a short t-shirt + floral skirt reinterpret the codes of cruising.
The sober yet warm palette evokes the scorched earths and clear skies of Tuscany. The stylized floral motifs evoke both Italian folklore and Vuitton’s graphic DNA, for a result that is both elegant and accessible.
Between art of living and discreet sophistication
This campaign doesn’t just sell clothes: it tells the story of a summer suspended between past and present. With Zendaya, Louis Vuitton gives a face to its vision of luxury: sunny, international, imbued with gentleness and character.
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