Calzedonia x Laetitia Casta: a chic and sunny summer
Summer will be elegant, or it won’t be. With its new summer campaign, Calzedonia once again joins forces with the magnetic aura of Laetitia Casta, a timeless muse of solar elegance.
A campaign with Laetitia Casta like an enchanted parenthesis
Laetitia Casta lends her queenly face and carriage to Calzedonia’s new season in dazzling light. Every image in the campaign exudes French chic, revisited through the prism of a hedonistic summer. On a golden beach, carried by the wind, the actress embodies a free, natural femininity , without artifice.
Far from a simple exercise in style, this collaboration renews a dialogue between shared values: respect for the body, a taste for detail, assertive yet controlled sensuality. In Casta, Calzedonia has found an ambassador worthy of its ambitions: to inspire rather than seduce.
A capsule collection designed for French women
To mark summer 2025, the Italian brand launches an exclusive capsule collection dedicated to the French market. The aim? A beachwear wardrobe as elegant as it is timeless. Deep tones – midnight blue, glamorous burgundy – refined materials and cuts designed to flatter without constricting.
Flagship models include a one-piece in quilted fabric with a plunging neckline, and a glittering bikini with adjustable ties, sculpting the silhouette with suppleness. The Cairo model, beloved by the public last year, returns in Shiny Satin, the house’s flagship fabric.
Comfort, light and femininity
The Mer 2025 line perfectly embodies Calzedonia’s dual DNA: technical comfort and visual sophistication. Nothing is left to chance. Each piece hugs the body without enclosing it, revealing a gentle yet assertive vision of summer femininity.
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