This revolutionary Korean skincare arrives in Paris… and it just might change your skin!
What if the secret to perfect skin wasn’t to be found in California or Tokyo… but in Seoul? The new generation of K-Beauty is now coming to Paris, with a name to remember: La Nouvelle Peau.
La Nouvelle Peau: Korean biotech applied to your glow
Founded in Seoul in 2016, La Nouvelle Peau (LNP) embodies this cosmetic wave that doesn’t just treat imperfections, but reprograms the skin. Thanks to extensive scientific research, the brand creates hybrid skincare products that combine rare ingredients and advanced technologies for visible, long-lasting results.
Its DNA? An obsession with deep hydration, the cutaneous barrier, and above all, a patented ingredient that’s already wowing discerning beauty addicts: [LNP-T01™], a lifting active ingredient that combines DMAE and Tripeptide-1 to firm, repair and restructure. The result: visibly smoother, plumper, more radiant skin.
Maison Kōsane: the Parisian showcase for cutting-edge K-Beauty
Good news for those who were tired of waiting weeks for their serum order from Asia: La Nouvelle Peau is taking up residence at Maison Kōsane in Le Bon Marché. This ultra-curated venue, dedicated to high-end Korean beauty, already offers a rigorous selection of treatments, massage tools and glow rituals at the crossroads of well-being and effectiveness.
It’s in this space that the brand deploys its signature formulas, in a minimalist, sensorial universe that emphasizes both gesture and formulation.
A new skin philosophy
Here, we don’t camouflage, we regenerate. No miracle promise, but a promise of coherence: to restore the skin’s overall health, reinforce its natural defenses, and help it age better. All with futuristic textures and a transparency of active ingredients that few European brands dare to offer.
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