A$AP Rocky signs first collection for Ray-Ban

A style icon and key figure on the rap scene, A$AP Rocky adds a new string to his bow by becoming Ray-Ban’s very first creative director. It’s a historic turning point for the cult eyewear brand, which gets a breath of modernity through an unexpected but resolutely striking collaboration.

A fashion vision serving an iconic heritage

Already very active in the fashion world – between his AWGE brand, his appearances in the most prestigious front rows and his role as artistic director for Puma’ s F1 line – A$AP Rocky has never hidden his passion for design. By tackling the world of eyewear, he demonstrates once again that he’s much more than just a rapper with discerning taste: he’s a designer in his own right, capable of reinventing classics.

The Blacked Out Collection: three models reimagined by A$AP Rocky

With his first collection, Blacked Out, A$AP Rocky revisits three Ray-Ban flagship models: the Wayfarer, Clubmaster and Balorama. The twist? A more massive, more assertive “mega” version, with bold lines and a dark look, dominated by ultra-black lenses. An obvious nod to its urban aesthetic, but also to the idea of mystery and power it has always embodied.

Details that speak volumes

Each pair boasts couture details down to the finest detail: temples adorned with a tattooed AWGE logo, gold-plated accents, sturdy frames, oversized silhouette… everything here evokes the rebellious elegance of a daring designer. A$AP Rocky imposes a style, an attitude, a state of mind. These are no longer just sunglasses, buta fashion statement, an affirmation of self.

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