Luxury brands explode on the second-hand market
The second-hand fashion market has never been so strategic. A new league table has shaken up the benchmarks and crowned the houses most coveted by fashionistas and investors alike.
Chanel, Vuitton, Hermès: the heavyweights of second-hand luxury in the lead
Vestiaire Collective has unveiled its very first Resale Buying Guide. Objective: to identify the most successful luxury brands for resale. The result? Chanel, Louis Vuitton and Hermès dominate the podium.
With a record score of 1,404, Chanel has established itself as a safe investment. Boosted by its investments in Italian factories, Chanel’s Timeless bag, for example, is up +17% in value. In 2025, Chanel is even considered the most valuable French brand in the world.
Just behind, Louis Vuitton (1,227 points) benefits from the creative impetus of Pharrell Williams for men, and the aesthetic continuity of Nicolas Ghesquière for women. Despite a slight drop in sales at LVMH (-4% at the beginning of 2025), Vuitton leather goods remain an essential reference.
Hermès, with a score of 1,156, is seductive thanks to double-digit growth in 2024 (+15%). The Birkin 25 bag even saw its price rise by +40%, confirming the house’s undiminished appeal.
The rest of the standings hold a few surprises
Gucci, despite a -21% fall in 2024 and the controversial appointment of Demna, retains an excellent rating on the resale market. The Jackie and Marmont models remain highly sought-after.
In 5th place, Dior fell back sharply with 552 points. Prada, Saint Laurent, Celine, Bottega Veneta and Balenciaga follow. It’s worth noting that LVMH has three houses in the top 10, while Kering has four.
Outsiders to watch closely
On the designer side, Moncler came out on top, followed by The Row, worn by the Olsen sisters, and Brunello Cucinelli. As for premium labels, Golden Goose and Coach were the winning bets.
Note: Vestiaire Collective’s vintage catalog has exploded by +220% in 5 years, revealing a lasting craze for luxury second-hand goods.
Also read: LVMH faces a tense start to the year: what should we remember?
