Valentino reveals the new generation of muses
Valentino bets on youth and iconic lines. The house has entrusted its new campaign to Kai Schreiber and Scarlett White, daughters of Naomi Watts and Karen Elson.
A first campaign in the spotlight
It’s a first for both girls. Kai and Scarlett pose for Valentino, in a soft, luminous atmosphere. The lens captures a suspended moment. They don’t play models. They embody an emotion, a promise, a link between heritage and novelty. The result is striking in its sincerity.
A delicate, uncluttered aesthetic
The campaign is moving away from bling. It prefers poetry. Clothes are set in a soft, almost pastel palette. Materials float. The cuts caress. The minimalist décor gives way to light. Nothing disturbs the presence of Kai and Scarlett. Valentino seeks intimacy, not effect.
Figures between heritage and freedom
The choice of these two young women is not insignificant. Kai Schreiber inherits the quiet grace of her mother, Naomi Watts. Scarlett White embodies the fiery red aura of Karen Elson. But none of them copies. Each imposes her presence, her singularity. Valentino celebrates these nuances, these reinvented filiations.
A home that speaks to future generations
This campaign announces a vision. Valentino turns to youth without instrumentalizing it. It gives them space to express themselves, not a costume to put on. Kai and Scarlett become faces of the future. Not celebrities. Personalities under construction, that fashion accompanies with delicacy. A rare posture in luxury.
With Kai Schreiber and Scarlett White, Valentino weaves a link between past and future, between inherited style and new freedom. To discover other icons in the making, explore our selection on parisselectbook.com.
