In Osaka, LVMH showcases French know-how
Luxury giant LVMH invites itself to the Osaka-Kansai 2025 World Expo with an ambitious scenography in the French Pavilion.
Since April 13, 2025, LVMH has been embodying French elegance at the Osaka World Expo. As a major partner of the French Pavilion, the group led by Bernard Arnault is deploying a series of immersive installations, revealing the deep ties that unite France and Japan through craftsmanship, design and innovation.
Five Houses, five visions of excellence
Louis Vuitton, Dior, Celine, Chaumet and Moët Hennessy form the prestigious quintet selected to represent LVMH at the event. Each House offers a personal interpretation of its heritage, between tradition and modernity.
Louis Vuitton takes over two rooms dedicated to its famous monogrammed trunk, magnified by a monumental installation reminiscent of a sensory library, where the soundscape evokes the Parisian workshops. Dior, for its part, celebrates its emblematic Bar suit in a tricolored staging and revisits its perfume bottles using 3D printing, thus fusing couture and high technology.
A Franco-Japanese dialogue
In rotation, Celine will be showcasing its expertise in leather goods until May 12, before making way for Chaumet, which from August 28 will unveil its signature Alvéole motif through a “sensory voyage”. Moët Hennessy, as hospitality partner, completes this representation with an offer of carefully selected champagnes and wines.
Designed to welcome over 20,000 visitors a day, this initiative blends contemporary creation with heritage references. It was designed by French and Japanese artists, in a spirit of co-creation in keeping with the Group’s values.
Japan, a strategic market for LVMH
This project illustrates a long-standing attachment between LVMH and Japan. With over 14,000 local employees and almost 1,000 points of sale, the group is now one of the country’s leading private French employers. In 2024, sales in Japan rose by 28%, approaching 7.9 billion euros.
Read also: Lacoste on 5th Avenue: a giant step towards the American dream
