Prada and Wong Kar-wai open a secret location in Shanghai
When fashion meets cinema, the result is intriguing. Prada joins forces with director Wong Kar-wai to create a mysterious restaurant in the heart of Shanghai.
An imaginary setting
The place is called Memories, like a memory you can’t date. The atmosphere evokes an old, forgotten film. The aesthetic is precise, dense, saturated with textures. Every table seems to be narrated by Wong Kar-wai’s camera. The lighting is subdued, almost misty. This is the Hong Kong director’s obsession with detail.
A collaboration at the frontier of genres
Prada doesn’t just dress. It sets the scene. This collaboration goes beyond mere marketing. Wong Kar-wai brings his slow, melancholy gaze. Prada adds its rigor and elegance. Together, they create an experience. Not a boutique, nor a simple restaurant. Rather, an immersive installation, somewhere between a silent theater and a tasting room.
A map between nostalgia and invention
The menu reflects the spirit of the place. Dishes inspired by Shanghai street food, reworked with subtlety. Nothing is set in stone. Each plate seems to emerge from a memory, hazy but intense. The chef offers familiar flavors, but always reinterpreted. We sense a discreet homage to the director’s films, with their slow, sensual dinner scenes.
A strategic move for Prada
With this venue, Prada is asserting a broader cultural strategy. It invests in hybrid projects. It blurs the lines between luxury, art and gastronomy. Shanghai becomes a laboratory. This project targets a clientele sensitive to storytelling, not just prestige. Prada chooses long-lasting emotion, far from the instantaneous.
Memories is not just a restaurant. It’s a setting, a story, an aesthetic gesture. To explore other places where luxury and art intertwine in Paris and beyond, browse our selection on parisselectbook.com.
