Glow Recipe liquid blush already has TikTok going wild…

A serum? A blush? Both. Glow Recipe, an already cult Korean brand, signs its first make-up: a liquid blush infused with skincare. And as is often the case with the fruity-packaged label, the obsession begins on TikTok… before ending up in every beauty kit.

Blush + skincare = winning combo?

Called Watermelon Glow Niacinamide Dewy Flush, this blush comes in liquid form, in a serum-like bottle. A nod to the brand’s best-sellers, notably Watermelon Glow Niacinamide Drops, which are sold out every 12 seconds worldwide.

The formula? A hybrid promise. It combines fresh pigments with active skincare ingredients: niacinamide for radiance, hyaluronic acid for plumpness, centella asiatica to soothe, and of course, watermelon, Glow Recipe’s signature ingredient. The result: a make-up product that moisturizes, evens out and colors in a single gesture.

Which shade for which effect?

Two versions are available:

• Pastèque Flush, an understated soft pink, perfect for a no makeup-makeup look
• Baies Flush, more intense, ideal for adopting the W Blush trend (blush that can also be applied to the nose, like a natural sunburn).

The plus? No need for a brush. Blush is applied with the fingertips, in just a few taps. An ultra-accessible gesture that’s winning over content creators on TikTok. Since its launch on March 17, 2025, tutorial videos and first impressions have been multiplying.

Glow Recipe goes make-up: what’s next?

This first make-up launch heralds a strategic turning point for Glow Recipe, which until now has focused on skincare. And the question is already circulating online: when will we see lip oils, another beauty obsession of the year?

Also read: This ultra-tech spa in the Marais will change your skin