Elie Saab unveils “L’Homme”: a fragrance that speaks volumes

What if Elie Saab elegance had finally found its masculine voice? The Lebanese fashion house has reached a milestone with the release of its very first fragrance for men: L’Homme.

An intriguing men’s premiere

Already present in women’s fragrances since 2011, the Elie Saab label is now expanding its universe by finally targeting men. The launch is part of a diversification strategy that began back in 2022, when a few men’s silhouettes were spotted at the Autumn-Winter Haute Couture show.

The refillable fragrance adopts a sleek design with geometric lines and smoky gradations. Created by Pierre Guéros for the Give Back Beauty group, L’Homme combines pink berries, bergamot, vetiver, cedarwood, patchouli and myrrh. Myrrh evokes the Lebanese-born designer’s oriental roots, adding an emotional dimension to the composition.

A strategic extension for Elie Saab

Building on a decade of expertise in women’s fragrances, the brand is now structuring a credible men’s offering. The campaign, spearheaded by model Aleksa Gavrilovic, underlines this determination to impose a strong, refined identity.

Also read: Yoga luxe near Paris: YUJ weekend at Domaine de Maffliers